I came up with the idea for a physical venn-diagram to make the research feel more real to the participants. In this step I found what gear was important to users in different situations.
 I then took the concept I had decided on and applied visual brand language elements from Keen. I also added things that represent their brand, like security, function and protection.
 Use case storyboard.
 A diagram of what materials Keen might use and how they would come together. All sketches created in Photoshop.
prev / next