On this page: a sample of my professional user experience and industrial design work. to see projects done during my masters at carnegie mellon click here.
AAACK Packs, a local, Austin-based startup, came to d:e with an opportunity and asked us to develop a product for them. They wanted to create a system where people can log onto their website, pick and choose all of the medicines, sundries and toiletries they wanted and have a pack sent to them. We designed a modular system that allows the bag to get bigger with the more items they select. It is a perfect product for a business traveler or a college freshman.
I was put in charge of this project and was responsible for all deliverables and client relations. I created the original sketch concepts, preliminary models, and guided our client through productions.
The entrepreneur creator of AAACK! Allen Whitley, came in with enthusiasm and optimism, hoping to go from problem statement to production in less than a year. We kept this in mind while we brainstormed and weighed options that might allow for us to ramp up production quickly.
Based on our clients needs and a quick timeline, we suggested creating a soft good. We were able to make a unique look and fit the modular need with our system, while simultaneously solving problems such as attachment and making a myriad of size possibilities.
Once we finalized the design we created a very detailed, easy to understand production guide. We wanted to bridge the gap and get our first prototypes as close to production as possible to truncate the manufacturing review process.
We arrived at a solution that could make innumerable configurations. The pack can be short for a few things to travel with, or be your home base where you keep anything you might need.
The tall pack is about 14 inches and the smallest is only 2 and three quarters inches. The flexibility of the platform was crucial in meeting the client’s needs.
The final pre production prototypes were delivered to Propulsion less than 10 months after the first sketch was created. The choice to make this product a soft good, as well as a good relationship with great vendors and proactive feedback from the client allowed for this expedited timeline. Due to the synergy found in the team we were able to deliver a high end product with no quality compromises in a short time.
iFetch Frenzy is a dog toy I designed for iFetch while working at Design Edge. Frenzy uses no motors or batteries and is completely powered by gravity, which is a novel approach in this space. The most fun part of Frenzy is that the dog (and owner) has no idea where the ball will exit. There are three chutes, each with an equal chance of shooting the ball out. This keeps the dog entertained for as long as they have the energy to play.
In the space beneath the chutes is a clever ball holder to keep up to three balls, designed in conjunction with our friends at Pump Studios.
Frenzy won 3rd place in the new dog product category at both SuperZoo and Global Pet Expo, the two largest pet shows in the world. Over 3,000 products compete for prizes in these massive shows.
I also designed the packaging for all of the iFetch products. iFetch and iFetch too were designed previously at Design Edge.
Ronco Pizza Maker
Ronco approached Design Edge to explore a new paradigm in fast convenient cooking. They wanted a compact, rotating oven to replace a toaster oven for the end consumer. The design needed to be elegant, as this could be a product that sets on top of a counter in a high end kitchen.
The oven was primarily intended for cooking pizzas, but has enough versatility to handle many dishes. Special care was taken by d:e to work with the manufacturer on several rounds of prototypes to get the details just right.
Ronco and d:e have developed a relationship over the years building products around two core objectives; elegant aesthetics and solving packaging challenges. The pizza party oven packs a great deal of functionality and moving parts into a very small volume. A broad depth of engineering knowledge and manufacturing experience was utilized in creating the perfect realization of this product.
My role on this project was design lead. I was responsible for all concept sketches, CAD implementation and rendering. Creating an elegant, high quality product with inexpensive materials and processes was the biggest victory of this project.
Ronco Pizza Party Oven
This is a Photoshop rendering of what the proposed design should look like when manufactured
Here you can see the pizza triven in blue, sliding into channels we've created in the stamped walls. The channels guide the trivet down and out of the way of the pizza tray (purple) which rests on the spider gear (green). When the pizza is pulled out, the trivet acts as a hot plate, keeping the tray elevated off of the counter. All of this happens while leaving room for the pizza, clearance for the open door and while keeping everything appropriate distance from the heating coils.
Safety and comfort are desires that nearly everyone can relate to. The increasing size of the senior population is creating major needs for their care. Anelto strives to keep elderly people safe with their MPERS system that consists of a single button worn on a pendant or watchband and alerts an operator once pressed during an emergency. The team at Anelto realized the need for a system like this that is structurally sound and attractive enough that it looks like a piece of jewelry or a fitness tracker. That’s where we came in.
I contributed brainstorming, sketching, size research and created several CAD models and renderings. Other than the preliminary concepts, which are not shown here, I created the first concept shown in this presentation.
We created many concepts around how the band would attach. Some core concerns were ease of attachment and large features that were easy to use with limited dexterity. This type of empathetic design is a core competency at Design Edge.
We did research on what bands on the market fit well and used Anelto’s size research for their customer base. We needed to deliver a product in one or two SKUs that would fit virtually anyone.
We developed a few different styles, with a small and large version of each. For the smaller size, we chose a gold and peach theme, which is more on the feminine side, but could be used by either gender. Our research showed that adding a Color Material Finish treatment that had a hint of a precious metal would resonate with the user.
The clasping system on this version uses two male fasteners and several female receptacle slots. We maximized the size of each of this components to make it as easy as possible to attach.
In this concept, we again made a small and large size and applied the same Color and Material considerations. The large version is shown in this rendering with the blue theme. To add some visual interest and jewel-like feel, we created a metal bezel. The transmitter unit itself has a substantial range and our team had to be very careful of disrupting that signal. We worked with electrical engineers to ensure that we would not obstruct it, and found that our metallic pieces could exist around the outside of the button, but not directly on top of it.
The clasping technique in this band was designed to eliminate the “tail” of excess strap created in the standard system. Each end of the strap has a male post and each also has female slots to create a great deal of adjustability without ever having excess.
The final version that we designed was a one-size-fits-all approach. The male and female post and receptacle system is used once again, but with excess strap length. The extra length would be trimmed off once by a caretaker or nurse when setting up the strap.
Fused Deposition Modeling (FDM) prototypes were made to be evaluated for size, mechanical fit and aesthetic evaluation. One initial direction will be picked and taken to production.
This project was created by myself and my coworker Nick Vallo during a five week +Acumen and IDEO.org course focusing on Human Centered Design for Social Innovation. Through this program we sought to provide a solution for a social problem that we have noticed. Our goal was to encourage more people to vote in local and national elections.
Using a divergent approach and considering a variety of solutions like pop up shops, ad campaigns and guerilla marketing, we decided to create an App. We interviewed User Experience designers and learned their tools like wireframing on paper and creating design prototypes with photoshop. We created a realistic mockup using an app and interviewed potential users to tweak and improve it.
Nick and I were picked as one of four groups to present to the roughly 3,000 other groups. We are currently discussing the development of this application
Photoshop rendering for Atlas Fitness Tracker
Backpack sketches. Prismacolor pencil.
Drill sketches. Prismacolor pencil and ballpoint pen.
Rockwell H3 Hammerdrill. Modeled off of observing actual product. CAD done in Solidworks, Renderings created in Photoview 360.
The Revolution Nail is a tool for orthopedic surgeons to make their ankle fusion surgeries more efficient, precise and predictable. My role in this project was to create all renderings, animations, audio editing and video product. This project, being in the healthcare segment and dealing with complicated technical processes, was challenging and rewarding.